How to Build Strong Consumer Trust for Your Product in MarketHere's how you can win consumer trust and keep it intact to build your brand

ByKomal Nathani

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Asia Pacific, an international franchise of Entrepreneur Media.

Blockchain has been a grey area in business, but in recent years the technology has seen a breakthrough in the market with a lot of entrepreneurs trying their hands on it.

One of them is Singapore-based Zhuling Chen, an MIT graduate and co-founder of Aelf, who sincerely wants to create a developer and consumer friendly blockchain operating system with high reliability.

According to Chen, "Blockchain is more than a technology." He describes it as an exploration of how collective efforts are organized without a central body or a third party. "It goes one step beyond digitalization, with a deeper look into the reward mechanism and governance model. This will ultimately redefine how business will be done in the 21st century," believes Chen.

The company is the versatile business blockchain platform powered by cloud computing, which aims to cater to businesses across the world to transform the way they deliver their services and collaborate with one another. The multi-blockchain structure of Aelf enables businesses to build their own DAPPS on their own chains with minimum effort, incorporating modern technologies to ensure the blockchain system achieves secure transactions at commercial scale.

In a conversation withEntrepreneur Asia-Pacific, Chen shares how he has built trust of consumers in the market for his blockchain-based platform, which is still a grey area for many consumers.

Watch the video to know what keeps it seamless!

Wavy Line
Komal Nathani

Former Correspondent, Entrepreneur Asia Pacific

A firm believer of hard work and patience. Love to cover stories that hold a potential to change the momentum of business world. Currently, a part of all-women web team of Entrepreneur’s Asia Pacific edition to jig the wheel of business journalism!

Related Topics

Real Estate

The No. 1 Thing Wealthy People Want in Luxury Real Estate, According to a 'Selling Sunset' Agent

It might come as no surprise that affluent buyers want "to have as much as they can" — but another key factor really sways their decision.

Devices

These Translation Earbuds are Only $99.97 During Our Back-to-School Sale

Speak a language without knowing it with these 37-language translator earbuds.

Science & Technology

Why Businesses Should Implement Passwordless Authentication Right Now

Highlight the growing cybersecurity threats and the need for businesses to adopt passwordless authentication to stay ahead of hackers.

Business News

Steve Jobs's Son Is Diving Into Venture Capital — and His Focus Hits Close to Home

Reed Jobs, 31, launched venture capital firm Yosemite, which already boasts $200 million from investors and institutions.

Starting a Business

At 16, She Was a Homeless Single Mom With Serious Talent. Now, Her Business Brings in Millions.

Mimi G. Ford's online venture was earning seven figures within just three years. Today, she's excited to reach even more people.

Business News

'You Need to Stand for Your Values': Heineken CEO Dolf van den Brink Talks Bud Light Beer Sales Decline

The company posted a 5.6% decline in beer sales in the first half earnings report of 2023.