Books
Tesla, Facebook and Chick-fil-A Were Brand Renegades. Here's How You Can Be One Too.
Disruption doesn't have to be as elusive as you think.
Let Go of Assumptions and Reset Your Brand Mindset
Many small businesses make the mistake of trying to please everyone. You can't, so stop trying.
How Books Can Become Your Best Content Marketing Strategy
When you give your content new life, you can reach new audiences.
4 Expert Tips for Coming Up With a Strong Topic for Your First Book
Writing your debut book is hard work, but it doesn't have to be such a heavy lift.
More Than Money: 4 Types of Value Found in a Self-Published Book
Stop focusing so much on book sales.
6 Ways Your Book's Content Should Fit Into Your Content Marketing Plan
Finishing your book is just the first step. Now comes the real work, and the real opportunity.
3 Marketing Tips to Increase Enrollment Rates for Pre-College Programs
It's tempting to copy and paste, but this summer is different.
Why Writing a Book Is the Most Powerful Step In Becoming a Thought Leader
It's the best business card you'll ever have.
How Steve Jobs' #1 Design Principle Can Transform Your Daily Life
Steve Jobs believed in simplicity. It's more powerful than you may think.
These 7 Authors Share Personal Stories to Better Your Lifestyle
When you want to give your lifestyle a kick in the pants or pivot from your dull routine, reach for these straightforward reads.
4 Tips for Taking a Chance on Yourself From Best-Selling Author Lorenzo Carcaterra
The author of 'Sleepers,' 'Midnight Angels' and the upcoming 'Three Dreamers' says it is never too late to try something big.
How to Run an Instagram Contest that Attracts More Eyeballs
10个步骤开发ping into the fun of social media, try gamifying your marketing strategies by running a contest on Instagram.
5 Proven Tips for Effectively Marketing Your First Book
Writing a book is a great way to enhance your personal brand and create authority for your business ventures, but only if it reaches your target audience in the first place.
10 New Books for Leading in a Hybrid Work Environment
Here are 10 excellent books designed to help readers lead, communicate and perform well in a hybrid workplace.