Authenticity
Consumers View 5-Star Reviews as Too Good to Be True
Northwestern University's Spiegel Research Center analyzed how user reviews affect consumer purchasing decisions, and what they found may surprise you.
Are You Living Your Most Authentic Self?
When we are living our destiny, we can truly experience our highest potential.
Want to Be Successful? Stop Listening to 'Them.'
The first lesson of business success is why and how you just have to be you.
3 Delightfully Simple Steps to Communicating With Confidence
When you are your authentic self and sincerely interested in adding value, the rest comes naturally.
For Hard Rock Cafe's Executive Chef, Authenticity Is the Key Ingredient
In his 21 years at the chain, chef Russell Booth has mixed food with rock and roll.
The Secret Ingredients to a Successful Branding Strategy
Communication with your consumers is crucial. Here are five ways to bolster it.
How to Keep It Real in the Digital Age
Websites and apps should offer more than a price and a pitch. For small businesses, the simplest way to maintain authenticity is to treat your digital brand like you do your storefront.
How a Gym Owner Went From Struggling to Make Rent to World Renowned
These three things helped Joe DeFranco build his empire, and can be applied to your business.
7 Ways to Build Credibility, Trust and Character That Will Grow Your Business
Wary of scams, rip-offs and shady marketing tactics, customers are starting to see the world more in terms of real and fake.
4 Critical Website Elements Most Businesses Are Missing
If you're lacking one of these features, you may find customers closing your page.
The 3 Crucial Steps to Master Customer Service
Size doesn't dictate a good customer service strategy -- start now with these tips.
3 Characteristics Successful Entrepreneurs Never Have
On the path to success, sometimes the things you don't do are as important as those you should.
The Business Impact of Authentic Leadership
"Be yourself" has new meaning in today's workplace culture; make sure you practice it.
建立你的伟大指南Brand and Empire
Here are the key ingredients to building a brand that has real staying power and can make a difference.