Advertising Strategies
Looking to Stand Out? Stake Out Your Niche
Our expert says that when competing against major, established players, differentiating yourself is the key to success.
5 Rules of Native Advertising Every Content Strategist Should Know
In an ever more competitive advertising world, marketers are increasingly turning to native content to capture the eye of consumers.
More Online Publishers Ought to Try A/B Testing
They may find subtle changes to an ad's location, size or color can win them a better click-through rate
10 Quick Ways to Increase Your Ads' Clickthrough Rates
Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.
9 Mistakes Killing the Success of Your Pay-Per-Click Advertising
Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
The 6 Types of Online Buyers
Find out what types of buyers are shopping online so you can learn to attract new business.
Turbulence at Virgin: How the Airline Can Get Back to Smooth Sailing
As of late, Sir Richard Branson's airline Virgin Atlantic has been making the rounds in the media for potential layoffs, profit losses and dropped routes. Here is a bit of advice on how the airline can turn around its image and get back to flying high.
Facebook Video Ads Coming to a Screen Near You
Facebook will start testing its video advertising this week with commercials for the film 'Divergent.' The videos will appear in feeds and play automatically with the option to click for sound.
Twitter Testing 'Nearby' Service to Show Users Local Tweets
The new service shows the messages of other nearby users, whether you follow them or not.
Meetup CEO: We're Doing What Google, Facebook, YouTube and Twitter Can't Do
The New York City-based event organizing website is so laser focused on its mission of bringing people together offline that it doesn't have a single business development, communications or marketing person on staff.
The Startup Hustle: Why a Clever Business Plan Does Not a Business Make
When launching a new company, a good idea goes a long way. But a healthy dose of moxie may be what pushes a startup over the edge into success.
Tell Us: Are Anti-Google T-Shirts a Good Look for Microsoft?
Google responds to Microsoft's line of anti-Google merchandise.
数字啊r Traditional Marketing? Depends on Your Business
Base your marketing strategies on what you're selling.
McSweeney's Publishing House Launches Crowdfunding Campaign for $15. Yup. For $15.
The San Francisco-based publishing house known for its snark and devilish sarcasm has challenged the idea of what it means to succeed with a crowdfunding campaign.
Do Digital Ads Work? Who Knows.
With all the data available and all the money being spent on digital ads, it should be easy to decide how effective they are. Only, it isn't.