数字or Traditional Marketing? Depends on Your BusinessBase your marketing strategies on what you're selling.

All Things Digital

Pink Cake Box

Specialty bakeryPink Cake Boxin Denville, N.J., jumped into digital marketing as soon as it opened for business in 2005 by focusing on its site and blog. "We saw it as a way to establish ourselves as an authority and not just display our cakes in the gallery like the competition did," says marketing director Jesse Heap. "We built a site that's updated on a frequent basis, has a blog, interacts with our customers, even provides education." The effort paid off: Pink Cake Box was profitable after one year.