How to Create a Brand That Resonates With Young PeopleZack Weiner shares his thoughts on marketing to Gen Z.

ByDavid Meltzer•

Opinions expressed by Entrepreneur contributors are their own.

Zack Weiner, president and co-founder of Overtime, discusses the changing preferences of today's young sports fans and how Overtime caters its content to the next generation. Weiner also talks about the origins of the company and how the startup he launched in college prepared him to solve some of the problems in the sports media market that Overtime addresses.

Weiner andThe Playbookhost David Meltzer chat about a range of topics including the importance of testing an idea in the market before working to scale it, why Weiner tries to give potential investors what he calls "greedy eyes" and how to take an unselfish approach to raising capital.

Related:What It's Like to Be a 30-Year Overnight Success

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David Meltzer

Entrepreneur Leadership Network® Writer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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