The No. 1 Thing Wealthy People Want in Luxury Real Estate, According to a 'Selling Sunset' AgentIt might come as no surprise that affluent buyers want "to have as much as they can" — but another key factor really sways their decision.
ByAmanda Breen•
Key Takeaways
- Bre Tiesi is one of the latest real estate agents to join The Oppenheim Group featured in 'Selling Sunset.'
- Wealthy buyers typically want a "full-service home," narrowing down their options based on location.
- Getting to know your clients really well can also help close a deal, according to Tiesi.
Competition forreal estateis fierce in many places across the U.S. But the battle unfolds on an even larger scale in the country'swealthiest cities, where luxury homes outfitted with every amenity imaginable can sell fortens — or even hundreds — of millions.
Of the 10 U.S. counties whereprospective buyersneed to earn the most to buy a home, 80% are in California, spanning from Marin County in the north to Orange County in the south,CNBCreported earlier this year.
Real estate agent Bre Tiesi, one of the latest to joinThe Oppenheim Groupbrokerage featured in Netflix'sSelling Sunset, knows firsthand what it takes to sell in the luxury Los Angeles-area market, where the show takes place.
Related:8 Things I Discovered While Working With Affluent Clients in New York City
Tiesi's transition from a modeling career to one inreal estatecoincided with the pandemic, but she received her license back in 2017, always knowing she'dleverage her networkto put it to use. "There's a lot of money out here [in LA] when it comes to real estate and luxury," Tiesi tells狗万官方, "so it's just who you know, honestly."
Although Tiesi says all of her clients are "really different," there are some similarities when it comes to what they want in a luxury property. Generally,wealthybuyers are on the hunt for a "full-service home."
"They want to have as much as they can, where they don't have to leave their house."
"Everyone wants the works," Tiesi explains. "They want the pools, the gyms, the movie theaters, all that type of stuff. So it's all basically the same for anyone withmoney: They want to have as much as they can, where they don't have to leave their house."
In fact,luxury homesin the LA market are typically so well-equipped with all of the bells and whistles that moneyed clients don't have any problem finding one worthy of an offer. "It's more [an issue] of loving them all and trying to narrow it down," Tiesi says.
And the No. 1 factor in that process of elimination?Location.
"There's only so much real estate out here in those prime areas."
"It's always location," Tiesi explains. "It just depends on where that person wants to be. If they want to be in the Hills, if they want to be in the Valley. There's only so muchreal estateout here in those prime areas, so when things are flipped or come on the market, it's always about location because it doesn't come around all the time."
There are a lot of new developments popping up in Encino, Tiesi adds, because just a couple of years ago "there was nothing available" — and any property that did hit the market was often gone within 24 hours.
平均而言,在他去超过1.4美元million, with 34.2% of sales above the list price, perZillow.
Related:How This Real Estate Entrepreneur And Influencer Sets Gold Standard Approach to Selling Luxury Homes
Although a well-appointed luxury property's prime location might be its biggest selling point, Tiesi says something else can also seal the deal: really getting to know theclient.
"A lot of the time theclientsthink that they know what they want," Tiesi says. "Sometimes they can even be stern on what they say they want to see, things like that. But when you know them, you're able to move differently and see their vision and put them in different places that they may not have been open to before."
