你有罪这三个偏见,杀圣最多artups?Founders succumb to three common cognitive biases that sink most startups.

We make over 35,000 decisions every day — from subconscious ones such as deciding the side of the bed to wake up from, to more strategic ones such as when to pivot our startup.

Unfortunately, many of these decisions end up being flawed. 74 percent of startups go bust because they decided to scale a little too early. When nine out of every ten startupsfail, one wonders why founders end up making bad decisions so often. As an entrepreneur, this gives me the shivers.