6 Ways a Startup Can Surpass Entrenched BrandsEntrepreneurs often create businesses but are unable to establish themselves as leaders due to industry giants dominating the market share. This article highlights the factors than an entrepreneur should consider in order to break that dominance and establish themselves as an industry leader.

Startups have played a substantial role in driving competition, enabling economic disruption, and introducing new trends into the market.

With cutting-edge technologies, market-friendly ideas, and strategic innovation, several startups have beat well-entrenched brands in the market, creating massive value and impact in their target markets.