The Idiot's Guide to Making a Video for Your BusinessNever shot a video before? Don't fret -- we're here to walk you through it.

Q: How do I make videos for my business when I've never shot anything before?

A: Look at you, stepping out of your comfort zone. It's a smart move: Studies show thatonline shopperswho view video are nearly twice as likely to make a purchase as nonviewers. On Facebook, videos are shared 12 times more than links and text-based posts combined.

But videos can be expensive to produce, in both equipment and time, especially for neophytes who don't know analog from aperture or packet from pixel.