For Subscribers
The Delicate Balance of Good Website DesignGreen Hat Gin blends old aesthetics with new technology for a stirring online experience.
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When retired lawyer Michael Lowe and son-in-law John Uselton launched New Columbia Distillers, the first distillery in the nation's capital since Prohibition, they were thirsting for a website andbrandthat would capitalize on the story of their inaugural brew, Green Hat Gin.
Paying homage to D.C.'s spirited past, the name nods to infamous bootlegger George Cassiday, whosetrademarkwas a green fedora.
