Pinterest 101: Marketing Tips From Whole Foods网络营销专家约翰。兰普顿谈到Whole Foods and the lessons business owners can take away from the company's vibrant Pinterest page.

ByJason Fell

Opinions expressed by Entrepreneur contributors are their own.

When it comes to social media,Pinterestis an image-heavy site that many business owners are still trying to figure out. If your product or service isn't inherently visual, should you even bother with being on Pinterest at all?

In his article "Pinterest Marketing Tips: What You Can Learn From 20 Big Brands," online marketing expert and Entrepreneur.com contributorJohn Ramptonexamines what a handful of big brands are up to on Pinterest and what you can learn from them and apply to your own marketing.

One big company that's doing an exceptional job on Pinterest is Whole Foods, Rampton says. In this video, he touches on a number of lessons business owners can learn by simply paying attention toWhole Foods' Pinterest page-- everything from the types of images you pin to the very nature of posts you share. (Whole Foods' Pinterest page is doing fine despite how the company'sstock price took a beating yesterday.)

Related:

Pinterest Marketing Tips: What You Can Learn From 20 Big Brands

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Jason Fell

VP, Native Content

Jason Fell is the VP of Native Content, managing theEntrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as Entrepreneur.com's managing editor and as the technology editor prior to that.

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