A Platform for Stylepreneurs: Pinterest Meets Online Department StoreWith StyleOwner, fashionistas can help style-challenged friends and monetize their social networks
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大多数人can use a bit of good fashion advice. Joel Weingarten realized that by combining a fashion recommendation from a trusted friend or family member with the power ofsocial media, he could empower people to become entrepreneurs.
Weingarten traces the roots ofStyleOwnerback to his high school days, when he and a friend sold flowers off a truck to friends, family and neighbors. "I understood the power of direct marketing from a young age, and I saw StyleOwner as an opportunity to pursue a personal dream to start a business," he says. "As for my fashion savvy, I have an amazing team and leave most of the fashion advice up to them."
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