3 Tools to Help You Build a Strong Website and BrandIt's easier than ever to build your own digital presence. We tested and reviewed some of the latest offerings.

Emily L'Ami launched her brand's website the old-fashioned way: She paid an agency $10,000 to make it. But the result was underwhelming — and that was a problem. Her company, a therapeutic-perfume startup calledBodha, was taking off. She needed an upgrade.

So even though she's not technically inclined, L'Ami tried to build a site herself using Squarespace. "I gave myself two days," she says. "I decided, I'm going to stick with it and figure it out." The result: Bodha.com is a stunner — original photos, integrations withsocial media, contact forms, and the all-important shopping cart. Now it draws about 12,000 page views per month and is a significant driver of sales to her business.