This Brand of Design-Savvy Hotels Is Built for EntrepreneursAloft leads the pack in the tech-savvy select-service hotel category.

When the price is nice, who's to argue if ahotelhas no room service? The select-service category--hotels that typically lack restaurants and offer amenities in moderation--has grown 38 percent in North America in the past six years, according to Smith Travel Research, showing that travelers are booking with an eye on the bottom line.

Still, there's plenty of room for style, as seen by the proliferatingAloftbrand from Starwood Hotels & Resorts, which has engendered the loyalty of entrepreneurs such as Todd Horton, founder and CEO of Cambridge, Mass.-based KangoGift, an employee-recognition company.