How to Win Over Dissatisfied CustomersSome people aren't nice when they don't love your product. But you can change them. All you need is a little psychology.

We're told that we should lovecustomer service.We're told that, as entrepreneurs, ourpassionshould be to make people happy. We're here to serve, tosolve problems, to spread joy! And that's all true. Good customer service can also be good fun. It's a blast to help someone enjoy the thing you've made.

But let's be honest: Sometimes customer service is not pleasant. Because sometimespeopleare not pleasant. And that's when we, as entrepreneurs, need to kick into a different gear. We need something to help us stay focused -- to not get dragged down by frustration.