How the Founder of Baked by Melissa Recovered From Her First Holiday Sales DisasterMelisa Ben-Ishay talks about her first big mistake (during the holiday rush!) and what it taught her about prepping for sales spikes.
ByJason Feifer•
This story appears in the2017年12月issue of狗万官方.Subscribe »
This is an episode of our podcast,Problem Solvers. Each week, an entrepreneur reveals how they overcame an unexpected problem in their business -- and were happier and more successful as a result. The show is hosted by Entrepreneur's editor in chief, Jason Feifer. Listen below, or subscribe oniTunes,Google Play,Stitcher, or wherever you get your podcasts.
Theholidayscan be a killer. For many entrepreneurs, particularly those inretail, the stretch between Halloween and New Year's is whenteams get stressed, systems get strained and even the smallest inefficiencies can amplify into crises. If a young company builds itself well enough to survive into January, it'll be in great fighting shape for the rest of the year. If it can't, it won't. And that was the crossroads Melissa Ben-Ishay found herself in back in 2009.