3 Fixes for Common Mistakes Businesses Make When Answering Customer QuestionsCommon ground, understanding and a little patience can be your greatest business assets.

For a customer, it's awkward to ask a question about your product or service. Their lack of knowledge may make them feel timid or even stupid.

Answering a question with complicated phrases and foreign-sounding words delivered in rapid-fire is like shooting dozens of speeding tennis balls at a novice player, not even allowing them to get into position to deflect.