Why Any Business Should Keep Growing Digitally, Even After the PandemicCOVID-19 swiftly moved our world online. Once you discover the power of engaging your customers digitally, you won't want to go back.

Q: My business has always depended on in-person interactions. Do I need to create a robust digital offering to survive? — Jerry, Rochester, N.Y.

COVID-19 rockedevery aspect of work, life, and thework-life balance. The big question now is how well entrepreneurs can adjust and set up their businesses — not just for survival but alsosuccess.

Here's one big part of that answer: The digital evolution we've experienced this year is here to stay. According to a McKinsey survey, 77 percent ofconsumerswill continue using digital channels moving forward. That doesn't mean your business needs to go fully virtual, or that you need to create online-only offerings, but itdoesmean you should embrace the opportunity to add digital solutions to your existing offering.