In Hilarious Video, Ad Agency Thanks Employees by Letting Them Do This...For, Like, a Whole MinuteThis cheeky Canadian advertising agency really knows how to prioritize.
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At Union ad agency, family and friends come first. Well, after clients and revenue. And, yeah, after awards, too. Because, you know, awards are important. Sometimes more important than people.
TheToronto creative firmbehind a fewColgate, Kraft and Revloncampaigns you might recall, had a little warped fun patting itself on the back -- and the backs of its evidently非常hard-working hirelings -- in a hilarious video making the rounds this week.
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The two-minute crackup is the latest tongue-in-cheek slap in a rash of videos that skewer the ad machine's notoriously all work,no sleepwork ethic. And what a zinger of a slap it is. It's totally worth a watch, particularly if you're really busy working… as you should be, minion!
In case you're wondering why Union bothered to create such silliness, the "扭曲的员工appreciation day" is really just a humblebrag. Consider it the company's kooky way of trumpeting its inclusion in Strategy Magazine's 2014shortlistfor Agency of the Year (which, by the way, itdidn't win).
Union's people didn't pull off a big-time industry nod like that screwing off, er, making silly videos for the hell of it. Why they earned it with good, old overtime and "blood, sweat and tears," darnit. And, yadda, yadda, "put in countless hours and worked around the clock" to make it happen. At least that's what their bearded boss-man Subtej Nijjar says in the clip.
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Just how did Nijjar and fellow Union partner Lance Martin thank their hard workers? They surprised them with a school bus and something they'd probably forgotten existed. Sorry, no spoiler alerts here. You'll have to watch the video to find out. Don't worry, it'snotNSFW.
Prepare thy laugh muscles and press play. Here goes:
Now go home and hug your family.
