How Do You Confront 'Risk'? This Future Entrepreneur Chomped Down on a 'Reaper' Chile Pepper With Grace and Daring.你试着这样做!卡罗来纳死神rated by Guinness as "The World's Hottest Pepper."

ByJoan Oleck

David Barrett, of Brooklyn, N.Y., isn't afraid of risk: He proved it -- and then some -- Sunday at the annualBrooklyn Chile Pepperfestival, by saying "yes" to an狗万官方request that he down an entire North Carolina "Reaper" ghost pepper.

This was an actual accomplishment for Barrett, the general manager ofThe Abbey Barin Williamsburg, but also an entrepreneur-in-the-making: ("am planning to own my own spot in the next few years," the 30-year-old wrote us).

Related:7 Risks Every Entrepreneur Must Take

The Reaper, a bright-red, scary-looking thing, supplied byKitchen Garden Farmof Sunderland, Mass, has been rated by Guinness as"The World's Hottest Pepper."Geez, wish we'd known that when we issued the dare.

And, when it comes to the North Carolina Reaper, we're talkinghot: like ten times as hot as the hottest thing you've ever dared swallow. And poor Dave survived the ordeal -- eyes and nose streaming, saliva dripping, face pinched into a grimace -- to tell about it. His girlfriend, Michelle Krivo, meanwhile, looked on with nothing but love for her man (and perhaps the unspoken question:You're doing this, why?).

Not once did Barrett utter any death threats or take a swing at us. Now, that's our idea of confronting risk with grace and daring. But 30-year-old Barrett's not done. Next week, he takes on his next risk: theIron Manrace (a 2.4-mile swim, 112-mile bike ride, 26.2-mile runners' marathon) in Cambridge, Md., having done a previous Iron Man in Boulder, Colo., last year. Sure sounds like an entrepreneur-in-the-making to us.

Burn on, big guy. And thanks for being such a good sport.

Wavy Line
Joan Oleck

Entrepreneur Staff

Associate Editor

Joan Oleck is an associate contributors editor at狗万官方. She has previously worked forBusiness Week, Newsdayand the trade magazineRestaurant Business, where a cover story she wrote won the Jesse Neal Award.

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