Disney Releases 34-Second Teaser of Star Wars: Episode VIIIThe movie may not be coming out until 2017, but that hasn't stopped the entertainment giant's marketing machine from fueling fan anticipation.
ByNina Zipkin•
With a worldwide gross ofmore than $2 billionin just eight weeks at the box office,Star Wars: The Force Awakensis an undeniable hit.
虽然接下来的访问,星系,一个way in the new trilogy won't happen until December 15, 2017, the Disney hype machine has kicked into gear with an announcement over the weekend that production on the highly anticipated eighth installment of the franchise has begun in London.
If the 34-second teaser seems a bit advanced -- though fans likely aren't complaining at getting any look, however brief, at the film -- it's certainly on track with the entertainment giant's marketing strategy for the beloved pop cultural property, since it arrived under its auspices. The strategy being that there is no corner of the retail world that can't be improved byStar Wars.
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Ubiquity is the name of the game, withnot justanimated TV series, toys (which garnered somecontroversyrecently), video games and books, but also clothing, cosmetics, all manner of gadgets, food, furniture and even band-aids featuring characters new and old.Analysts are predicting that anywhere from $5 billion to $6 billionworth ofStar Warsmerchandise could be sold in the 2016 fiscal year. As a basis of comparison, Disney's last juggernaut, 2013'sFrozen,hit that $5 billion figure last year.
George Lucas sold Lucasfilm to Disney for more than $4 billion back in 2012, a move that the filmmaker appears to stillfeel ambivalentabout, if an unfortunate analogy that he made in an interview with Charlie Rose earlier this winter likening Disney to "white slavers" is any guide. But creative differences aside, the train has left the station and shows no sign of slowing down. Including Episode VIII,five more movies are on deck, with the next film set in theStar Warsuniverse,Rogue One: A Star Wars Storypremiering in December.
