A Strong Company Culture Is Key for Long-Term SuccessA healthy organizational culture helps to create and sustain a successful brand.
ByIvan Misner•
Opinions expressed by Entrepreneur contributors are their own.
Culture is the backbone of any successful business. It consists of a company's attitudes, beliefs, mission and philosophy.
In this video, Entrepreneur Network partnerIvan Misnerdiscusses the importance of fostering a strong organizationalculture.
Culture permeates all levels of an organization, affecting the way people interact with one another and fueling a company's growth, Misner explains. With culture comesvision, beliefs, behaviors and traditions, all of which can be taught to new employees to create a cohesive work environment.
Core values tell the world who the organization is. A burning vision statement can give a business "laser focus." And engagement brings the organization together through collaboration and teamwork.
To learn more about establishing a company culture, click play on the video above.
Watch more videos fromIvan Misner on his YouTube channel here.
Related:4 Ways to Become a Better Business Leader
Entrepreneur Networkis apremium video networkproviding entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.
EN is partnered with hundreds of topYouTube channelsin the business vertical and provides partners with distribution onEntrepreneur.comas well as our apps onAmazon Fire,RokuandApple TV.
Click hereto become a part of this growing video network.