Entrepreneur Plus - Short White
For Subscribers

5 Make-or-Break Shifts in Digital Marketing to Be Aware of This YearIncrease customer trust and loyalty with these shifting-landscape strategies.

ByMike Murphy

Opinions expressed by Entrepreneur contributors are their own.

dowell | Getty Images

To say 2020 was a crazy year would be a giant understatement. So many small businesses and entrepreneurs struggled, and it was a tough time for many. Running a数字营销agency gave me a front-row seat to the challenges, but it also shed a very bright light on the huge opportunities available to those willing to go after them. I see five important shifts that businesses would be wise to make regardless of whether they're well established or brand new.

1. Know what your customers value most

We've got incredible tools available to us to perform deep market research and find out exactly what our customers like, dislike, want and don't want. We can uncover who they follow online, where they eat, what they read and so much more.

This is a subscriber-only article. Join Entrepreneur+today for access

Editor's Pick

Related Topics

Business Solutions

Learn to Program an AI Chatbot for Your Business in This $30 Course

Get back-to-school savings on this AI coding course.

Business Ideas

55 Small Business Ideas to Start in 2023

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2023.

领导

This Common Leadership Habit Will Harm Your Credibility. Are You Guilty of It?

As leaders, we're always looking for ways to build credibility among peers and employees. But this easy-to-make mistake can ruin it in an instant.

Data & Recovery

Get 1TB of Cloud Storage for Life for $119.97 With This Back-to-School Sale

This 1TB Cloud Storage Solution Is Only $119.97 for Back to School

Thought Leaders

Mark Cuban Says These are the Dumbest Things Entrepreneurs Do

Whatever you do, don't do the first thing on this list. Or the second. Definitely not the third.