Puma's Self-lacing Shoe & Smart Watch Are Perfect Example of Tech InnovationA shoe which ties itself and a watch partnered with Fossil, could things get any better?

ByPriyadarshini Patwa

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Puma

IFA 2019 has begun and it is a blessing for all the tech maniacs who look for new innovations. Europe's biggest tech show which is going in Berlin showed us somegreat laptops on the first dayand a new day brought some surprising launch in the smartwatch sector.

While Sony, Samsung showed its product, the shoe giant Puma made its debut in the smartwatch market unveiling its first device. While most sports brand comes with a special edition, Puma, on the other hand, has partnered with Fossil Group and created their original. Most sports brand are seen banking on the already existing range, but Puma has officially entered the race.

While smartwatch is one thing, the brand has also come with smart shoes that get you rid of the shoe race, a feature that would be loved by many. Here's everything you need to know about it.

Self-lacing sneaker

Coming to what they are best in making, the company is known for using technology at its best. In 2016 the brand introduced wirelessly-connected self-lacing sneaker, The AutoDisc and earlier this year they have come up with an advanced version of the shoes called the Fi: Fit Intelligence.

The latest model will come with a micro-motor that will be controlled via shoe's tongue.

It gives you a secure grip and the shoe's tongue lets you adjust the fit as per your needs. You can connect it with two phones and it adapts to your foot.

What the benefit? The shoe will form a perfect fit as per your sporting wants. Which simply means you won't have to go through the hassle of tying lace ever again.

Snapdragon-poweredsmartwatch

Two big giants have collaborated to get something new to the already competing market. As per reports, the makers have taken 12 months to launch the product and it would be interesting to see if their hard work is acknowledged by the consumers as well.

Source: Puma

The Qualcomm Snapdragon-powered watch has 3100 chip-sets and runs on Google's Wear OS. As shown at the IFA 2018 the watch comes with 1.19-inch AMOLED display donned in a 44mm nylon and aluminum and 16mm strap. The product is especially designed to help athletes and the device lets you keep track of your goals and stay focused.

The USP of the watch is its weight that is just around 0.06 pounds. It has other features like Google Assistant integration, swim-proof, NFC payment, fitness tracker, heart monitoring and 24 hours battery life. It has 4GB of storage with 512 MB of RAM, which positions it a notch higher than other brands out there. The watch will be out for in November and will be sold at USD 275.

Source: Puma

Having said, it is interesting to see how technology is taking over everything and innovation is giving us some amazing things. What comes next to race with these two products would be something to watch out for.

Wavy Line
Priyadarshini Patwa

Former Features Editor, Entrepreneur India

Priyadarshini Patwa is the Former Features Editors of Entrepreneur India and hosted an Instagram show every Friday named“放松”, about people from different walks of life and talk about their work and beyond. She handled the lifestyle, features, technology, entertainment segments and was also responsible for the Digital Covers. Previously she has worked with MensXP, a Times of India entity and Deccan Chronicle.

She’s @Priyanka_Patwa on Twitter and @priyadarshinipatwa on Instagram.

Related Topics

Business News

'Awful Advice': Barbara Corcoran Slammed For 'Tone Deaf' Business Advice to Interns

The "Shark Tank" star shared tips on social media about how interns can increase their chances of getting hired full-time, but the public reaction didn't go as planned.

Business News

'This Is My Life Now': Man Hysterically Documents Elon Musk's 'X' Sign Blaring Flashing Lights Into His Bedroom Window

The sign, reportedly put up without a permit, is shining bright at X HQ in San Francisco.

Growing a Business

3 Ways Leaders Can Use Data to Grow in Shrinking Economies

Business leaders need to find a way to make sense of this dynamic environment and use it to their advantage — and they can do so with data. Here's how.

Growing a Business

3 Overlooked Keys to Success on TikTok

How to successfully leverage TikTok to grow your business

领导

How Tech Leaders Should Approach Layoffs — and How to Build Trust With Remaining Employees

技术经理如何处理团队和工作场所交易吗uma amid layoffs will define how companies bounce back.

Money & Finance

How to Make Money Online: 10 Proven Ways to Make Money Online

Need to know how to make money online as a side gig or new career? Check out this breakdown of the 10 top online money-making methods.