Developing Digital CreativityThe British Council holds its first Culture Shift Lab in the Middle East in Dubai.

The UAE played host tothe British Council's first Culture Shift Labin the Middle East in March, with the three-day program held at thejamjar art gallery in Dubai offering a group of 20 individuals a chance to work with industry experts to develop their digital ideas to benefit the culture landscape of the country and the region. Culture Shift, a global innovation program that the British Council started in 2011 and then held at several locations around the world, saw its first installment in the UAEattract a diverse array of creative talentthat included everyone from designers to entrepreneurs, and then have them work together under the guidance of experts in the digital sector.

The event, which was facilitated in the UAE by U.K.-based design agency Snook, resulted in the crowning of two prototype websites, CULTURESCAPE and Creative Dubai, as the winners of the competition. While CULTURESCAPE has been conceptualized as a listings website that will help small-scale art events get a wider audience, Creative Dubai aims at becoming a platform that will use social media and digital influencers to bring more attention to grassroots artists in the UAE. "The two winning ideas havethe potential to benefit the cultural sectorin the UAE, and I hope this is just the start of something long-term for both teams," said Ibrahim Elbadawi, founder of Dubai-based innovation consulting company Exantium and a judge for the event. "To keep creativity alive in the UAE, we need to be offering more opportunities like this for people to get together and discuss ideas and meet like-minded people from different perspectives."

The Culture Shift Lab: At A Glance

WHAT

是英国文化协会的全球创新文化转变vation program where business ideas are generated and tested over a short period of time by designers, developers, innovators, individuals and groups from the local cultural sector. The British Council is the U.K.'s international organization for cultural relations and educational opportunities.

WHO

The winners of the British Council's Culture Shift Lab in the UAE were CULTURESCAPE (Hussam Mohsineh, software engineer and Mehrad Yaghmai, entrepreneur) and Creative Dubai (Alex Teodoresco, co-founder of Street Nights, Hetal Pawani, founder of thejamjar and Artinthecity, Wael Hattar, artist, and Mel Songoo, digital media and advertising entrepreneur).

REACTION

"Dubai has a strong grassroots movement that we can give a voice to. We hope to launch our Creative Dubai brand online and through social media platforms and attract influencers and ambassadors,reach out to the art communityand discover new trends in the UAE in the very near future." - Alex Teodoresco, Creative Dubai.

"There is currently such limited exposure for smaller art events in the UAE but we've identified that it's a growing industry and our website will enable all cultural events –whether small or established– to be listed for free in one place, which will benefit the artists and art enthusiasts in Dubai." - Hussam Mohsineh, CULTURESCAPE.