Book Review: Insightout By Dr. Tina Seelig在商业世界的today, innovation is a key player in the success or failure of any company. It's no longer enough to just have ideas, those ideas must be brought to life through action
ByAmal Chaaban•
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在商业世界的today,innovationis a key player in the success or failure of any company. It's no longer enough to just have ideas, those ideas must be brought to life through action. Dr. Tina Seelig, a fan of innovation andentrepreneurial spirit, and demonstrates this well in her latest bookInsightOut. Readers, you might remember her frominGenius, when she discussed creativity and imagination as underutilized and/or stifled arenas in the corporate world.
In addition to expressing her belief about how important it is toteach our youth to be entrepreneurs, she also feels that anyone can be taught to bring even their wildest ideas to life with the right tools. Each chapter hasreal life examples and projectsthat the reader can do to apply all of the theories and tools she presents. At the outset, she states that her "goal in this book is to bring together what we know aboutcreativitywith what we know about entrepreneurship," and she succeeds in doing so.
Businesses who are looking for a way to release all of the creativity they feel is locked up in theirhuman capitalshould pick this one up and share it with upper management.
