This Company Sold $180,000 Worth of Actual B.S. on Black FridayWhile many doubted that Cards Against Humanity would post real bull feces in the mail, shoppers opened their packages this week with a mix of disgusted delight.
ByGeoff Weiss•
Opinions expressed by Entrepreneur contributors are their own.
It's safe to say that Cards Against Humanity, the wildly successful card game company, isn't willing to play into the carnival of consumerism that isBlack Friday.
Last year, the company offered a "once-in-a-lifetime"price hikethat resulted, ironically, in a slight sales increase. But this year, in an even fiercer act of rebellion, Cards Against Humanity removed the game from its online shop entirely, offering, instead, a $6 box of bullsh*t -- "literal feces, from an actual bull," the company's website read on Nov. 28,according to the CBC.
Even though the limited edition black boxes were explicitly labeled "Bullsh*t,' shoppers were seemingly enthralled by the vulgar stunt: all 30,000 packages sold out in 30 minutes.
That's a total of $180,000 spent on animal poop -- though the company noted it netted $6,000 after shipping costs, all of which it donated to Heifer International, a non-profit that distributes farm animals to impoverished communities.
As some shoppers doubted that the company would actually post feces in the mail, many opened their packages this week with a mix of delight and disgust.
"I don't think they would fit a card in here," saysthiscourageous unboxer, who breaks the dried piece of excrement in half to make sure nothing is hidden within. "Honestly, it's just poop! I don't know what I was expecting."
The company culled the excrement from a cattle ranch in Texas that sells pasteurized bull feces for shipments,reportsTime.
“我们都真的很讨厌“黑色星期五”,这只是阿f a horrible day," Cards Against Humanity co-creator Max Temkin said. "It comes after this day where you're supposed to be thankful for what you have, and then it's just this whole huge media spectacle of people fighting each other to save $50 on a TV."
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