Target and Walmart Are Making an Unexpected Move to Get You to Spend More This Holiday Season
The season of deals is almost underway.
ByAmanda Breen•
It's almost that time of year again: theholiday seasonthat compels major retailers to roll out their best deals.
But this year, Target andWalmart, hoping to stave off the effects ofinflationand tighter budgets, are taking a different approach.The Washington Postreported the two retailers will start their holiday deals even earlier than usual — in the first week of October.
Related:What's Going on With the Target Return Policy?
Target's "deal days" will begin on Oct. 6, and the retailer will run its price-match program from then until Christmas Eve.Walmart's holiday returns program will launch on Oct. 1. As two of the most dominant players in the retail scene, they'll likely inspire smaller companies to get an early start too.
Though last year saw more holiday shoppers as pandemic restrictions relaxed,inflation's impact on everything from food to fuel might make customers less willing to open their wallets. In fact,Deloitte预测,假日零售销售将增加by just 4-6% — far short of the 15.1% growth for the same period in 2021.
Related:How This Immigrant Franchisee Tapped Into Walmart's Power to Grow His Beauty Franchise
零售商正在银行假设消费意识mers will want to spread out their holiday shopping to avoid a giant bill at once, and getting an early start widens that spending window.
Target Corporation is down 38% year over year, while Walmart Inc is down 8% in the same period.
