Fandango Buys Rotten Tomatoes and FlixsterFandango claims the acquisitions will increase its own traffic to 63 million unique visitors per month.
This story originally appeared onFortune Magazine
Online movie ticketing platform Fandango is adding a couple more names to its portfolio of cinematic sites.
Fandangosaid Wednesdayit is buying movie review aggregatorRotten TomatoesandFlixsterfrom Time Warner's Warner Bros. Financial terms of the deal were not disclosed, though Warner Bros. will take a minority stake in Fandango as part of the transaction, according to the press release.
As part of the deal, Fandango -- itself owned by Comcast's NBCUniversal -- will have the ability to incorporateRotten Tomatoesmovie reviews, including the site's Tomatometer rating tool, into its ticketing platform. Fandango will also add its ticketing service to theFlixstermobile app, which provides movie information along with reviews from Rotten Tomatoes.
FlixsterandRotten Tomatoestogether get 20 million unique visitors per month, and Fandango claims the acquisitions will increase its own traffic to 63 million unique visitors per month. Fandango attracted 1 billion visitors to its website in total last year, while U.S. ticketing increased by 81 percent.
"Our new expanded network will offer unparalleled capabilities for all of our exhibition, studio, and promotional partners to reach a massive entertainment audience with innovative marketing and ticketing solutions that benefit from original content, home entertainment products, "super tickets,' gifts with purchase, and other new promotional opportunities," Fandango president Paul Yanover said in a statement.
Wednesday's announcement marks the latest acquisition for Fandango, which,last month, bought streaming video service M-Go in another sign that the brand's digital network is expanding.
