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At 13, I Started a Company of Kids Showing Grandparents How to Use Computers. The Matching Shirts We Wore Taught Me An Important Lesson.The shirts were the first customer-focused system I ever built.

ByJohn Winner

This story appears in theMay 2023issue of狗万官方.Subscribe »

Everything I do today in business can be traced back tolessonsI learned when starting my first company at the age of 13. That's why I still hang on to my first uniform: an oversized yellow Tommy Bahama shirt emblazoned with an orange and black logo for "Winner Computing." It looks like something a retiree would wear to a bowling alley, which perhaps explains why it was a hit with thecustomersin my gray-haired South Florida neighborhood.

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