Opinions expressed by Entrepreneur contributors are their own.
Want to know the long-term responses and purchase behavior ofthe people who see your ads but never click? Or do you want to knowhow many times you should show a person a particular ad? Theseimportant nuggets of data can be gleaned via a new service calledeAnalytics from Adknowledge, a Web-marketing services company. Theservice combines data mining and warehousing techniques withaudience profiling and daily lead tracking services, allowing youto track who's visiting and buying from your site. The cost forthe service varies depending on the complexity of the campaign. Forinformation, visithttp://www.adknowledge.com
Melissa Campanelli is a technology writer in Brooklyn, NewYork, who has covered technologyfor Mobile Computing &CommunicationsandSales & Marketing Managementmagazines. You can reach her atmcampanelli@earthlink.net
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Access to all of our premium content and an ad-free experience
- A complimentary subscription to Entrepreneur Magazine
- Four free e-books a year and 20% off everything from our bookstore
- 互斥事件与商界名人和往下cessful entrepreneurs