Shark Tank's Barbara Corcoran Wants to Invest In "Someone Who Probably Needs a Good Shrink Instead of a Business"She's been around long enough to know that the best entrepreneurs are often driven by deep personal injuries.

You can't take yourself too seriously,"Barbara Corcoransays. Sure, onShark Tank,她是一个强大的投资者不退缩her criticisms. But when she's off the TV set, she's often making goofy TikTok videos and cracking jokes at her own expense. Why? Because it makes her happy. It's also good business. "People instinctively know what genuine is," she says. "And when you're not genuine, people see right through it, and you lose credibility. The most important thing in all business istrust."

To Corcoran, business is entirely about human connection. It requires showing vulnerability, harnessing ambition, and using every negative experience as an opportunity to grow. That's what she looks for in entrepreneurs onShark Tank, which is now in its 14th season. And today, as entrepreneurs stare down the uncertain economy of 2023, Corcoran says that entrepreneurs will need that human touch (and self-awareness) more than ever. Here, she explains how to open up, givefeedback, and persevere.