Trademarks
Marketing Company Sues Elon Musk's X Corp for Twitter Rebrand That Caused 'Serious Irreparable Harm' to Its Business
X Social Media claims that X Corp's rebrand has caused consumer confusion and harmed its brand, which has used "X" in its name since 2016.
Are You Protecting your Brand with a Federal Trademark? Here's How to Get Started
Your business' brand is one of your most valuable assets -- and it can be protected more easily than you may think.
7 Trade Show Tips for New Businesses
Trade shows can be costly, but they are a great way to network and market your product.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space In the Naming Game
Naming specialist Ragen Alexander says that companies often get stuck thinking they must have a few popular qualities in a brand name. But they're missing big opportunities to capitalize on language in other ways.
How To Protect ChatGPT Content with Trademark Registration
Protecting AI-generated brand assets is a critical and fast-evolving sphere.
Elon Musk Tweet Inspires Fan to File Boat Trademark On Behalf of Tesla — Without Telling Tesla
A Tesla superfan said they filed a trademark application for boats because Elon Musk mentioned the Cybertruck might be able to go in the water.
Do You Need to Copyright Your Logo? Here's What You Need to Know.
Is your logo safe? As a brand expert and CEO of a logo design company, I'll reveal whether you're exposing your brand to risk.
Court Orders Grocery Store to 'Destroy' Chocolate Bunny Supply
Chocolatier Lindt & Sprungli has won a trademark battle with Lidl grocery stores.
NBA Star Luka Doncic Is in a Trademark Battle—with His Mom
Who owns the rights to the Maverick's name?
Startups Must Protect Their Trademark. Here's How and Why
Here's how to protect your brand's most valuable asset: trademarks.
All You Need to Know About Using Trademarks for Your Business
Don't overlook the importance of trademarks, as they are paramount in protecting your brand.
The Basics of Protecting Your Intellectual Property, Explained
Whether you're protecting your product or protecting your company from infringing on someone else's, you must factor precautions into any product strategy.
How To Proactively Protect Your Intellectual Property Online
From a business perspective, intellectual property doesn't seem like such a massive thing to consider. Ideas have value, and protecting that value is typically done by registering the right to use the idea for profit. We can quickly see how profitable ideas can be, with some intellectual property rights cases setting for multiple millions in damages.
Everything You've Ever Wanted to Know About Trademarks
There's a ton of value in registering one for your business.
How to Test and Choose the Best Name for Your Business
You want to trust your gut – but this test can help confirm that the name you like is right for your business.