Social Media Business Growth
How to Automate Your Social Marketing Efforts
Get social media to work for you by setting up some automatic functions across Twitter, Facebook, Google+, Pinterest and LinkedIn.
Finally, You Can Add a Background Image to Your LinkedIn Profile
Picture this: Now your brand can shine even brighter on LinkedIn.
11 Foolproof Ways to Grow Your Small-Business Facebook Following
You don't need to be a social-media expert to be an effective marketer on the platform.
5 Ways to Leverage Your Social-Media Following to Close Sales
Once you've done the work to build a following, it only takes imagination to dream up new ways to capitalize.
18 Effective Social-Media Tools That Will Save You Time
Get a head start on next year's marketing efforts with this batch of apps for all five of the major networks.
Use Social Media to Connect With Your Future Salon and Spa Clients
How these 7 social networks can help you find clients and generate more sales
Pinterest Just Made It Easier to Discover Pins You Care About
The $5 billion photo-pinning site just rolled out 'Interests,' a new way to find and follow pins you dig.
5 Social Media Mistakes and How to Avoid Them
Social media is the greatest fuel for fast growth ever but campaigns done poorly will still fizzle.
5 Keys To Making Your Business Thrive on Facebook
Making Facebook work for your business is mostly a matter of experimenting diligently.
3 Questions, 1 Answer -- How to Grow Sales Through Social Media
Social media is a boon for engaging new customers and keeping current ones happy, but only after a company has considered three fundamental questions.
5 Creative Ways Brands Can Leverage the Power of Pinterest
With businesses having a lot to gain from the visual social network, competition is fierce. Here are a few unique tricks to stand out on Pinterest -- and hopefully gain customers.
How to Handle Going From a Basic Startup to a Scalable Tech Company
What happens when your traditional business 'goes tech'? Suddenly you're more scalable and efficient, but you risk confusing your customers and losing your company's vision. Here is how to make the transition smoother.
Stranger Danger: 3 Good Reasons to Reject a LinkedIn Connection Request
No, you're not mean. Just smart. Sometimes it's okay to ignore connection requests on the world's most popular career social networking platform. Here's when you probably should.
5 Ways Social-Media Marketers Get Their Message Heard
While social media is a great platform for reaching consumers in an engaging way, the interactions can also be fleeting. Here are a few tips on getting your message heard and keeping consumers coming back for more.
Have 1,000 Followers? You're in the 96th Percentile of Twitter Users.
A data journalist's deep dive into the Twitterverse revealed that the median Twitter account has just one follower.