Seniors

Marketing

This $100 Lifelike Robotic Companion Cat Is a Toy Made for Seniors

It's the first in Hasbro's line of 'companion' pets for the elderly.

Franchise

Why This Man Went From VP to Franchisee

Pat Abernathey believed the Caring Senior Service model so much, he went from the vice president of franchise development to running a franchise himself.

Living

This 100-Year-Old Woman Works 11-Hour Days and Says She Wouldn't Have It Any Other Way

Talk about work ethic: Felimina Rotundo says she likes working because it 'gives her something to do.'

Marketing

In With the Old: Mobile Marketing for Seniors

With more seniors owning mobile devices and using social media, brands need to step up their mobile-marketing game.

Marketing

4 Tips on Building Tech Products for Boomers

With senior-tech now a mainstay at the Consumer Electronics Show and spending such products is expected to more than double between 2013 and 2018, entrepreneurs need to ensure their technology addresses this market.

Science & Technology

The Brilliant Software That's Turning Grandma's TV Into a Caregiving Tool

A TV-based caregiving platform keeps the elderly in touch

Growing a Business

5 Ways to Improve Customer Service for Seniors

裁剪你的customer support to seniors' unique needs will help you build customer loyalty and position your business for success as the demographic continues to grow and change.

Thought Leaders

Meet the 91-Year-Old Who Is Finally Living Her Dream as a Tech Designer in Silicon Valley

The team at IDEO, an innovation and design firm, is inspired by Barbara Beskind's unique perspective and enthused by her resolve.

Science & Technology

This Standalone Smartwatch Is Designed for Both Children and Senior Citizens

With child-tracking capabilities and a 911 emergency feature, the Burg 31 doesn't need to be tethered to a mobile device in order to place calls or send texts.

Franchise

The 10 Types of Franchises to Watch in 2015

These are the franchises you'll be talking about next year, from children's enrichment companies to pizza companies and more.

Franchise

How I Grew My Wheelchair Ramp Company Into a Franchise

Julian Gordon left the construction industry to start Amramp, a successful franchise aimed to help the elderly and disabled.

Innovation

Study Trends to Guide Your Innovation Efforts

Keep your finger on the pulse of four key waves driving new product development.

Franchise

Franchise Players: Changing Careers to Provide Compassionate Caregiving

After her father's death, Jane Daume was inspired to become a franchisee for an in-home care business for seniors.

Health & Wellness

This New Genetics Startup Wants to Make '100' the New '60'

Craig Venter, best known for being one of the first people to sequence the human genome, launched a new company Tuesday that will focus on how we can live longer and healthier lives.

Franchise

The Top 5 Franchise Industries to Watch

The companies in our Franchise 500 are showing dramatic gains. Here are the sectors that are leading the charge.