Return on Investment
5 Signs You Need to Start Tracking Marketing ROI
The good news is that your marketing is likely making an impact. But you might not be measuring it as you should.
Conversion Rates for the Most Popular Marketing Channels
Knowing the platforms that get other businesses their customers can help you benchmark your own progress and results.
How to Determine the Value of Your Pre-Revenue Startup
Here are the formulas and turns of phrase the experts use to determine what your work is worth.
The Only 2 Good Reasons to Work for Free
Sometimes by calculation, sometimes by inspiration, you know when waiving you fee is the best move.
Here's How to Really Measure the ROI of Your Content-Marketing Strategy
While the content is the fuel that powers the act of content marketing, it is the measurement of the content that ultimately decides whether it was an effective strategy.
The Biggest Blown Opportunity in Your Business
Most likely, someone in your organization is disengaged, and all their potential is falling through the gap. But there's a simple solution.
Is SEO a Necessary and Measurable Investment?
Any business with a website needs to be visible. There are four ways to determine if your efforts are worth the money.
How Do You Bring Innovation to Market?
We asked some of the leading idea people in business to define how new products, technologies and commodities come into being.
12 Restaurants Capitalizing on the Anti-Fast Food Revolution
It takes creativity to engineer a menu of fresh ingredients and healthy dishes – and then use that as the base of a successful business. Here are nutritious concepts transforming the fast-casual kitchen.
Why Today's Bullish Economy Is Bad for VCs, But Good for You
A stable economy means less competition for scoring investment.
Why So Many Startups Never Reach Their Second Funding Round
Seed funding often gives a company more opportunities to fail, not succeed.
The Best Value in Higher Education
Princeton Review came out with their list of best value colleges, with UNC Chapel Hill and Williams College taking the tops spots.
How 2014 Will Be The Year To Monetize Big Data
Big data will soon go from a technology investment to a marketing one. Use it as a tool to boost revenue.
Why Spending on Big Data Isn't a Waste (Infographic)
Companies that harness big data for their marketing efforts show increases in both productivity and profit.
Zombie VC Firms Can Be an Entrepreneur's Nightmare
Entrepreneurs, beware: When a VC firm shuts down, the obligation to deliver a return on the investment rarely goes away.