Publicity
Publicist Reveals Shocking Bad Behavior From Clients and How to Form a Relationship That Works
Could your tone with a publicist be hurting your PR outreach? Here's what publicists won't tell you the next time you treat them as a paid minion.
After Going Viral, a Reporter Misrepresented Me in an Article. Here's What I Learned.
Not all publicity is good publicity.
The Best Ways for New Business Owners to Get Free Publicity
Seven easy ways to promote your business for free.
The Secret to Winning Awards for Publicity and Credibility
These four easy pathways to recognition can give your company a boost and set it apart from the competition.
3 Strategies to Land Big Press If You Are Not a Purple Cow
In today's media world, no brands are unfit for coverage.
3 Ways to Get Free Publicity and Media Mentions for Your Business
Getting media mentions builds credibility, increases your favorable exposure online and adds extra luster to your brand.
The Role of PR in the Changing B2B Landscape
A solid PR strategy can make a company scale new heights and can enable companies to connect with partners, suppliers, customers and investors that help them grow
The Complete Guide to Building 'Buzz' and Getting Press for You and Your Business
Experts outline a plan of attack to get your company and your personal brand noticed.
5 of the Craziest Brand Activations at SXSW
From HBO's 'Bleed for the Throne' part-renaissance-fair part-blood-donation-event to Comedy Central's art gallery of framed Trump tweets, here's a look at the over-the-top marketing pushes at SXSW 2019.
正面的公众ity Boosts Your Startup's Chance for Success
Investors, customers, even employees become enthusiastic when your company garners visibility in the media. And it doesn't take an expensive PR firm to get it, either.
How U.K. Entrepreneurs Can Learn to Ditch the British 'Stiff Upper Lip' to Successfully Publicize Their Businesses
It can be tough to overcome the tendency to play down achievements and avoid bragging.
Seven Learnings to Abide by in a Start-up Industry
It's conviction towards what we do that makes us the master of the trade, let's explore the key factors that can make one successful
Learn to Stop Saying 'Um' and 'Ah' Before the Media Comes Calling
It's natural, we all do it -- insert little placeholder words to buy time to finish forming a sentence -- but media time is precious for increasing your company's visibility. Train yourself to become a good interview.
4 Tips for Entrepreneurs to Get the Word Out About Their Small Businesses
Publicity for Good founder Heather DeSantis shares her most disruptive strategies.
Why Podcasting Is the Next Marketing Frontier
If your visual content marketing efforts are growing stagnant, it may be time to consider an audio content strategy.