Product Development
How Research, Research and More Research Led the Co-Founder of Billie to a Successful Launch
Former ad exec Georgina Gooley had never launched a brand before. By getting to know the space she was entering -- and the consumers she hoped to serve -- she set out to disrupt the shaving industry.
5 Lessons on How You Can Deliver a Product Your Customers Actually Want
By learning quickly and failing fast, yourself, you'll be better able to keep in step with customer expectations and respond to their needs.
Why Startup Founders Must Go Slow to Go Fast
A conversation with Will Herman and Rajat Bhargava, authors of 'The Startup Playbook.'
Sell More Products by Letting Your Customers Design Them for You
The wall between producers and consumers is crumbling -- and your business could profit.
Don't Go Looking for Problems: Curing Your Own Pain Points Is a Good Way to Develop a New Product
Instead of looking outward to identify problems to solve and markets to serve, entrepreneurs should focus on their own frustrations. The unique solutions they come up with will have a natural market filled with customers just like them.
User Experience Is the Most Important Metric You Aren't Measuring
Though critical, user experience is often overlooked in website and app design.
Post-it Will Introduce Extreme Notes, and It's a Textbook Lesson in How to Solve a Customer Problem
The handy yellow sticky note is getting an upgrade for non-office settings.
The 4 Ps of Product Devolvement
Getting a product to this stages require lots of effort, patience and money but it would be a rewarding experience to see our product used by a large audience
This Entrepreneur Needed a New Tube of Toothpaste and Ended Up Creating One of the Top Natural Oral Care Brands
Jessica Abo sits down with the founder of hello products, Craig Dubitsky to discuss how he's disrupting the $40-billion global oral care category.
3 Crowdfunding Tips Every Company Forgets From a Brand That Raised $800,000 and Got Acquired
Wearable brand Misfit explains how to position yourself, avoid disappointing backers and keep things fresh.
5 Maxims for Creating Products That Meet Real Needs
Five maxims to help you invent the next paradigm-shattering product or era-altering service.
For His Very First Customer, an Entrepreneur Literally Had to Make Something Out of Nothing
When he just had a prototype, the co-founder behind a drone company had to act fast when his first order came in.
What Your Edtech Product Needs to Get a Gold Star From Educators
Don't make the "build it and they will come" mistake with teachers. Without a proven product that fulfills a need of theirs or their students, any attempts to sell to teachers will tank.
How ChefXChange Involved Their Customers In New Product Development
Both happy and unhappy customers helped ChefXChange create and develop its new home-cooked meals weekly subscription service.
Kill That Project Dead! (Or at Least Rethink It.)
Early experimentation separates viable products from ones that looked better on paper. Here are four signs that you should bail.