PR strategy
Align These 2 Communications Keys to Fast Track Your Business's Success
Businesses can improve their credibility and sales performance by putting brand values at the heart of their PR messages.
Harness the Power of New Public Relations Technology
Technology is here to help. Embrace it and watch your client list grow.
Should You Start With PR or Marketing First?
With five startups under my belt, this is what I've found works best.
Here's the No. 1 Thing Brands Can Do to Avoid Public Outrage and Cancel Culture
If you have no place to authentically enter the conversation or connect with that cultural moment, don't do it. Sitting on the sidelines for that moment could be the best decision you could make in the new year.
5 Things You Should Never Say to a Journalist
Here's what you should avoid when communicating with the media as part of a PR campaign.
Free On-Demand Webinar: How to Make Low Cost PR & Promotion Work for You
Join Craig Corbett, Principal at Publicize & Company, as discusses the best ways for new businesses to promote their businesses, get media attention, and reach the right audiences.
Working With PR: Top Tips To Manage Your PR Personnel
Here's how you can ensure you are maximizing the relationship with your own PR personnel, whether it's in-house or through an agency.
The Role of PR in the Changing B2B Landscape
A solid PR strategy can make a company scale new heights and can enable companies to connect with partners, suppliers, customers and investors that help them grow
Why PRs & External Sources Are Important For Your Business
Setting up your business isn't a small feat
This Ingenious PR Strategy Will Improve Your SEO
Public relations isn't just for mega-brands: Small firms can build a following too, by substituting elbow grease for budget.
Roles of PR, SEO & Marketing Teams in a Start-up
No matter which industry you are dealing in, an increasing need for search engine optimisation can't be avoided
Marketing Without PR Is Like A Dream Without A Goal
A company with marketing and no PR is akin to having a store that no one knows about.
Here's How Your Personal Reputation Is At Risk On Social Media Networks!
Your personal reputation has direct impact on the product/service, you are associated with and vice versa.
How to Gracefully Handle an Online PR Crisis
Follow these practices to best handle any issues that may arise from a crisis.
Pump up Your PR: Put Some Narrative into Your PR Announcements
Don't see an event or announcement at your company as just that. Connect it to the 'story' your product tells, for more impact -- and sales.