Niche
7 Steps to Defining Your Niche Market
Aiming for the right customers? Use this seven-step process to develop a profitable niche.
Starting a Business? 4 Ways to Research Your Potential Customer.
Here's the lowdown on how to talk to your target market and find out if there's enough opportunity available to start a business.
5 Steps to Carving Out a Niche Business
While you should always strive to offer high-quality products and great service to your clients, being the best at something can be harder than being the first to arrive to a new category or niche.
The Real Person's Guide to Finding Your Passion and Loving What You Do
It's not easy for everyone to find an exciting niche that's practical to tap for launching an enterprise or earning a living. Here's how to maintain a healthy perspective.
How This Entrepreneur With a Famous Name Failed His Way to Success
A little-known member of the Bush family advises finding a business that can make money doing society some good, preferably in niche with little competition.
A Franchise Built for Endurance Athletes
Jamie and Tara Osborn, triathletes both, recognized that retail niche for athletes like themselves and so they opened Endurance House.
Operating in a Crowded Market? Here's How to Shine.
Focus on these six ways to ensure that your new company will distinguish itself.
Overwhelmed by Applicants, a Restaurant Turns to a Niche Job Site
After a mediocre experience with Craiglist, a French-Californian restaurant posts an ad on PoachedJobs (a job site for food and beverage industries) and achieves stellar results.
How Online Direct Sales Saved This Luxury Business
The financial crisis forced Vero Linens to find a new target market.
Pack's Megan Casey on the Future of Social Media
Between co-founding Squidoo with Seth Godin, and more recently launching Pack, a social networking site for dog owners, Megan Casey is well-versed in the art of social media. She opens up to YE's Antonio Neves about where she thinks the industry is going and why.
How Hyperink Aims to Reinvent Publishing
See how Kevin Gao, the founder of Hyperink, is re-thinking the e-book publishing industry by focusing on niche content.
What the 2012 Presidential Election Can Teach Startups About Finding a Niche
Unlike in a presidential election where candidates look to ply their message to anyone and everyone, the best way to market a cash-strapped startup is to be direct.