Metrics
Decoding Online Reviews: Truth Versus Hype
It's quite possible that the star rating has not been perfect, but the fallout illustrates the fact that people miss that one elusive element - nuance.
It's Time to Evaluate Your Leadership Development Program
Measuring individual success and the impact to the organization is critical.
How Google Uses People Analytics to Create a Great Workplace
Hint: It's about the people, for the people, and by the people -- and you can translate the big ideas to your much smaller company.
3 Lessons From Tim Ferriss About Avoiding Burnout
A chance encounter with the productivity guru yields three priceless insights.
5 Steps to Creating Metrics That Matter for Your Company
Dashboarding eliminates faith and allows a company to grow based on data and facts.
Essential Web Skills Every Modern Entrepreneur Must Have
Tech savvy isn't everything but it helps you with almost everything else.
Call Conversions: the Blind Spot Threatening Digital Marketing ROI
Most metrics and analytics ignore conversions on cellphones. Is your ROI calculation completely wrong?
Your Company's Worth Is Far Greater Than Its Revenue Growth Metrics
A business that ignores the numbers is in trouble. A business that ignores its people is doomed.
When Should I Hire My Next Employee?
This decision can have a huge impact on your bottom line, so apply a critical process like this one to get it right.
How to Get a Great ROI on Your Influencer Marketing Plan
Trust, authenticity and word-of-mouth advertising are your best tools.
The Formula That Will Help You Decide if You're Wasting Your Money Online
Is your contribution ratio margin above 3X? If it's not, your business is most likely not going to survive.
Why Defining Content Campaign Success is Harder Than It Sounds
Showing the ROI of content marketing is difficult because it doesn't directly impact financial results for the company.
Don't Make This Huge Mistake on Your Financial Model
Investors are curious about projected expenses but your projected revenue is what will decide if they write a check or send you on your way.
Why Leadership Development Needs to Be Updated
Outdated training models that lack metrics, scalable development programs and consistent coaching will undermine your leadership team.
Here's How We Should Actually Track Website Conversions for Luxury Brands
For luxury brands, whose sales are often offline or in-store, tracking website conversions can be as difficult as choosing a present that your spouse actually likes.