Logos

Branding

9 Tips for Creating an Awesome Brand

Building a successful brand is a lot of work upfront and a big payoff ever after.

Growth Strategies

4 Tips For Designing Your Company Logo

A logo isn't going to make or break your company – but it can be a great way to catch attention.

Business News

Your Instagram App Now Looks a Lot Different

照片共享应用程序更新其标志and interface design.

Branding

What Prince Can Teach All Companies About Rebranding

The recent death of the artist known as "The Purple One" (among other names) offers lessons in the power of image, branding, and adaptability.

Branding

The Foolproof Formula for New Brand Launching

With a little planning, launching a new brand doesn't need to be quite so stressful. Here are nine strategies to get you started.

Branding

Mesmerizing: Watch This Guy Hand Draw Famous Logos

Graphic designer Seb Lester really deserves an A+ in penmanship.

Marketing

Zocdoc Ditches $80 Logo for a Kinda Cute 'Z'

Eight years after launching, the online healthcare marketplace unveils its first top-to-bottom rebrand.

Business News

Uber's New Logo Aims to Showcase Its 'Human Side'

Roughly speaking, it's a square inside of a circle.

Marketing

Why Small Businesses Need Strong Logos

5 tips for creating a brand that makes the splash you want to make.

Branding

Bud Light Introduces New Label, But How Effective Can It Actually Be?

Anheuser-Busch tries to pull in millennials and reassert its historic legacy with bold, nearly all blue design that prominently features the company's historic crest.

Growing a Business

What the Color of Your Logo Says About Your Company (Infographic)

The Golden Arches just wouldn't communicate the same thing if they were purple.

Living

Looking to Refresh Your Logo? Pantone Just Named These 2 Shades Its 'Colors of the Year.'

Right now, it's all about hues that evoke tranquility and inner peace.

Marketing

The Story Behind Brooklyn Brewery's Iconic Label

'It boiled down all the images I had in my head, and expressed them in an elegant, simple way. I think that's what great design does.'

Marketing

Why We Hate Logo Redesigns

Change is never easy.