Your Instagram App Now Looks a Lot DifferentThe photo-sharing app updated its logo and interface design.
This story originally appeared onFortune Magazine
If the colors of your Instagram account look a little bit off today, there's no need to adjust your filters. The popular photo-sharing app introduced a design overhaul on Wednesday, updating its logo while also giving the app's interface a more stark design.
Instagram debuted the new look on Wednesday witha blog postand a video that shows the evolution of the Facebook-owned app's logo from the familiar retro-looking, brownish camera with a rainbow accent to a simple, white illustration of a camera set on a background gradient of hues that Instagram said reimagines the original rainbow.
与此同时,在应用程序内部,Instagram已经选择了a much simpler design that eschews previous colors in favor of a mostly white and grey display, with black lettering.
"The simpler design puts more focus on your photos and videos without changing how you navigate the app," Instagram said in the blog post. That's an important point to its more than 400 million monthly users, many of whomwere up in arms earlier this year当手机应用程序制造商表示,它将最终switch to algorithmic filtering, which orders feeds based on individual interests and behaviors rather than chronologically.
According to Instagram, the app's users post more than 80 million photos and videos each day on average, which is a tremendous amount of volume and is likely the reason why the company would want to simplify its design, removing any clutter that gets in the way of the all-important content.