Gamification
'Gamified' Employee Training Works Brilliantly but Is Loved Little
Heaps of affirming data and successful adoption of training programs based on video games by well regarded companies has done little to bolster the reputation of this unfairly reviled technology.
3 Ways to Use Mobile Marketing to Keep Customers Coming Back
Given that 60 percent of the time users spend online is through their mobile devices, establishing a solid mobile presence ensures that your customers always have a piece of your brand at the tip of their fingers.
Uber Has a Mobile Game to Stop Drivers Getting Lost
It's a creative solution to a common problem.
What This Business Owner Did to Get His Team Out of a Sales Rut
A little friendly competition translated into a big jump in sales.
Why You Should Supercharge Your Workplace With Gamification
Not everyone is passionate about their work but everyone loves a good game.
How a Marketing Firm Hit the Gamification Bull's-Eye
When sales are a game and customers are players, this Boston-based company wins big.
How to Make Gamification Fun for Everyone at Work
Gamification can unlock your company's potential across all employees, job titles and departments.
Nintendo Unveils First 'Quality of Life' Device: a Non-Wearable Sleep Tracker
The hand-sized device incorporates radio frequency sensors to measure sleep patterns and report back to users with analytic graphs.
6 Techniques to Effectively Gamify a Mobile App
Incentivizing users with rewards can keep them coming back and spreading the word, but only if you set it up correctly.
This Company Thinks It's Unlocked the Secret to Employee Engagement and Productivity
BetterWorks, which just raised a $15.5 million Series A round, merges the concepts of game mechanics and the quantified self to motivate and manage employees' goals.
Your Answer to Lackluster Customer and Employee Engagement: Add Fun.
Turning business processes into games -- the idea behind the trendy buzzword "gamification" -- encourages frequent participation and makes mundane tasks entertaining.
Great at World of Warcraft? Put It on Your Resume.
Stephen Gillett, Symantec's chief operating officer and former Starbucks CIO, says the skills he learned playing the online game have helped him professionally.
Let It Flow: Unleash Hidden Streams of Productivity
By tapping into employees sweet spot of challenge and reward, they'll feel more motivated to get things done.
Just How Long Has 'Selfie' Been Around, Anyway?
The Merriam-Webster dictionary has added 150 new words, many of which have been around for a surprisingly long time.
Gamification Tapped by Some Employers to Recruit Candidates
The approach nets more engaged applications when integrated into a challenge-based hiring process.