Fitness Businesses
How This Company Made Its Customer Support 'More Human'
Fitocracy needed customer support for its 1.5 million users, so it took to the cloud, and business took off.
Career Change: How I Ended Up Opening a Personal-Training Franchise
A chance meeting at a buffet table in Mexico led to a career change for Sam Langer.
How One Fitness Entrepreneur Raised $14 Million
ClassPass co-founder Payal Kadakia isn't peddling out some new workout method. Instead, her company makes money by riding fitness trend waves.
A $300 Tech-Powered Yoga Mat
Developed by three entrepreneurs, SmartMat wants to teach you a proper warrior pose.
3 Things Entrepreneurs Must Do to Keep Their Business Model Relevant
Be innovative and evolve your startup to achieve superior growth. Find the payoff from being attuned to cultural and demographic trends.
How Planet Fitness Aims to Become the McDonald's of Gym Franchises
Affordable, streamlined and closing in on 1,000 locations – can Chris Rondeau turn Planet Fitness into a mega-chain of McGyms?
Would You Get a Tattoo of Your Favorite Franchise's Logo?
Anytime Fitness, Entrepreneur Magazine's Franchise of 2014, is a global, full-service gym with an army of dedicated fans.
Be An Authority and Drive Sales With No BS Social-Media Marketing
The founder of two fast-growing supplement companies speaks about how his no-BS YouTube videos created a passionate following of customers.
Charging the Right Fees For Your Personal Training Services
One of the best ways to keep your company in the black is to charge appropriate fees for your services. Find out how to set the best rates for your personal training business.
The Liability Involved in Running a Personal Training Business
What's the extent of your liability if a client is injured while under your supervision? Here's how to protect yourself from liability when running a personal training business.
9 Expert Secrets for Making Your Personal Training Business a Success
Get the skinny from existing business owners on the things you need to do to make your personal training business a success.
Franchise Player: From Cyclist to House-Flipper to Franchisee
This franchisee worked as a professional cyclist, a cooking show host, a house-flipper and more before finding franchising.
Why Word-of-Mouth Advertising Will Make Your Fitness Business Strong
Customer referrals and referrals from healthcare professionals are a gold mine for personal trainers seeking new clients. Find out how to get these two groups to refer their friends, family and patients.
How to Get Customers Talking About Your Fitness Business
Here's how to use Facebook, Twitter and other social media platforms to market your business online.
Facebook Buys Popular Fitness-Tracker App So It Can Know Even More About You
With its acquisition of Moves, the social network is getting into the fitness-tracking game alongside Fitbit and Nike.