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Marketing

Why References Work Better Than Classic Vanilla Ads

Is this the Future of Non-Blockable Advertising? Here's what smart businesses aren't telling you about their marketing strategy

Marketing

3 Marketing Claims That Hurt Your Reputation

Snake oil has a distinct odor, even online.

Social Media

6 Ways to Use Social Data for Targeted Marketing

Personalized marketing is all the rage. Use these five data-driven tactics to make sure your marketing messages hit closer to home.

Social Media

How Your Small Business Success Is Linked to Facebook's Success

Carefully assess your need for a mobile app and consider advertising with Facebook.

Social Media

Facebook Advertising Is Where It's at, Which Is Why I Spent $3 Million on It

Here are three lucrative lessons learned from my large but wise investment in Facebook ads.

Social Media

How to Reach Your Target Market on Facebook

These tips, from direct response experts, will help you find the prospects you've been seeking so you can begin selling.

Social Media

7 Obscure Facts You Should Know About Facebook Advertising

Contrary to myth, Facebook's user base is still growing, mostly everywhere but North America.

Social Media

5 Tips for Effectively Setting Up Facebook Ads

The fact alone that you can target and segment an audience almost down to the color of pants someone wears on a Tuesday is incredibly valuable.

Social Media

4 Things Businesses Need to Know But Often Don't About Facebook Advertising

Marketing opportunities exist on the world's biggest social-media channel that you need to know about.

Social Media

How To Turn $5 into a New Customer on Facebook

Think about the help you can get from M.O.M.

Marketing

3 Inexpensive or Even Free Ways to Forge Your Business Web Presence

Pizza parlors? Radio stations? Many businesses 'invisible online' are overlooking free ways to claim what's already theirs.

Social Media

Dominate Facebook With This $5 Marketing Strategy

如果你曾frustrated with your lack of organic reach on Facebook, just investing $5 wisely into selected posts can make a huge difference.

Social Media

5 Tips on Creating a Killer Facebook Ad Campaign

While just about every social-networking platform now has its own fully integrated advertising system, Facebook still reigns supreme in terms of features, insights and audience

Business News

Facebook Is Now Offering Advertisers a 'Full-Scroll' Option

Advertisers will only pay for ads that are fully scrolled through.

Social Media

Facebook Just Gave Small Businesses a Bunch of New Tools

Pages is getting a mobile overhaul in an effort to better tailor how users interact with the companies on the site. It also potentially means more ad sales for the social giant.