Direct Mail
3 Direct Mail Methods to Target Your Best Prospects
Make sure your marketing reaches the right customers every time.
Create Effective Sales Campaigns with Showmanship
The begins when you learn how to catch the customer's eye.
5 Tips for Direct Mail Marketing
Direct mail should be a never-ending cycle of testing and learning. Are you ready to start?
Build a Customer Communication Channel That's Sure and Steady
The internet's speed is great for business -- until Google or another platform changes its rules on a dime, freezing you out of the marketplace.
4 Ways to Integrate Direct Mail Into Your Digital Marketing Landscape
Direct mail's response rate is 3.4 percent, vs. email's 0.12 percent. Maybe it deserves a second look.
Want Digital Marketing to Work For You? Integrate Some Analog Thinking.
Remember direct mail? It's baacck! And it's a great complement to your online efforts.
4 Steps to Building Lifetime Value From Expensive First-Time Customers
When you look at how much a customer is worth, you need to focus on more than a single purchase.
4 Reasons to Use Direct Mail Marketing Instead of Email Marketing
It's undeniable that technology has changed the direct marketing industry, but direct mail isn't going anywhere anytime soon.
Traditional or Digital Marketing? Is That the Right Question?
Instead of making a choice, consider a mix of strategies, according to the specific offer and the time of year.
Want to Create the Holy Grail of Mailing Lists? Follow These 5 Tips.
Entrepreneurs looking to create a successful email campaign must have a top-notch mailing list.
Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes
These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.
3 Ways to Make an Offer Your Prospects Can't Refuse
By playing up certain things in your direct mail, you will increase the chances of customers making a purchase.
The 7 Key Parts of an Effective Direct Mail Sales Piece
When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter.
The 4 Elements of a Stellar Sales Piece
The most effective direct mail sales pieces follow a formula in format and length. Discover the secret to direct mail success.
5 Elements of an Irresistible Call to Action
Too many direct-mail campaigns fizzle out because they fail to inspire readers to actually do something. Here's some advice.