Controversies
'Fit Mom' on Strategizing After Online Backlash
One fitness entrepreneur explains how she's using controversy – and a calm, steady hand -- to build a fitness movement.
Lululemon Messes Up... Again
'You always hear the phrase that any PR is good PR. What we learned is that's not always the case,' the athletic clothing company's CFO admitted.
How A&E Ducked the Duck Dynasty Controversy
A&E suspended Phil Robertson from its most popular show over comments he made about homosexuality. In doing so, it missed an opportunity to let its customers decide.
The Man Behind the 'Bible of Bro Culture'
Rude, crude, sexist and often mean-spirited, David Portnoy's Barstool Sports has become a go-to for young men. But can Portnoy continue to cash in on controversy?
Could Rolling Stone's Boston Bomber Cover Be a Smart Marketing Move?
For better or worse, controversy can draw attention to your brand.
Fracking Boom Divides Small Businesses
While some small companies benefit from the growth of fracking, a controversial oil- and gas-extraction process, critics fear it could do more harm than good.
Inside the Mind of Go Daddy's Controversial Founder
Bob Parsons on his unapologetic approach to business and life.