Consumer

Growth Strategies

How These Legacy Footwear Brands are Adopting New Trends

According to a KPMG report, the footwear sector has the potential to grow up to $80 billion, or eight times its present size by 2030.

News and Trends

What Will the Future of Connected Homes Look Like ?

Our personal spaces are getting physically smaller, but growing virtually, thanks to the exponential boom in technology and connected devices

Starting a Business

#7 Things to Consider Before Starting an Online Rental Start-up

Each and every entrepreneur must have a good knowledge about their target market

Technology

A Smart TV With the Sound Output of 30 Watts in 32 Inches is Made in India

70-80% Smart TVs are being purchased for watching normal content.

Growth Strategies

This Company Deviated From Traditional Business to Grow Bigger

Srei is now one of India's largest infrastructure equipment company with consolidated assets worth $5.5 billion

领导

Why Millennials Have the Ideal Attitude to be Future Business Leaders

Accepting the absolute majority of millennials in the talent pool, business leaders are looking for improved methods to make the most of what this generation has the potential to offer

Starting a Business

# 5 Things We Learnt After Moving to India to Start Our Business

It's not just domestic brands that are trying to grow and meet consumer needs, international brands have joined the race, too

Marketing

#10 Commandments of Content Marketing for Start-ups

Churning out original, insightful and even actionable content are reduced to ashes if you're aiming at the wrong target

Technology

How AI is Making Retail Shopping Experience Simpler for E-commerce Consumers

Big Data was introduced to create a hyper-personalized shopping experience, but it failed to create desired impact

News and Trends

Evolving Travel Trends and the Impact of Self Drive On it

For women, travelling alone or with friends is a way to break the hidden boundaries around them

Technology

How Technology is Changing the Landscape of Healthcare

Technology can create a difference in healthcare sector.

Technology

Scaling Up The Non Branded Segment

The Shopclues team has been ahead of the curve in terms of figuring out market insights to build sustainable and profitable businesses.

Technology

Marketing to Millennials with AI Technology

AI can even be taken to physical stores to offer consumers more immersive engagement with real-life products

Technology

Changing Paradigms of Digital Advertising with In-app ad

Brands in India spent INR 4,200 crore on mobile advertising in 2016, a number expected to more than double by 2018

Entrepreneurs

Franchise Businesses Offer Entrepreneurship Opportunities In Tier-II And III Cities

There is a whopping 30% to 35% growth in franchise businesses in India year on year